Gin, originally known as genever, was created in the Netherlands by a Dutch physician named Franciscus Sylvius who originally used it for medicinal purposes in 1550. Bloem tips its hat to the cultural origin of the spirit by having several brand assets link back to the Dutch nationality.
Gin, originally known as genever, was created in the Netherlands by a Dutch physician named Franciscus Sylvius who originally used it for medicinal purposes in 1550. Bloem tips its hat to the cultural origin of the spirit by having several brand assets link back to the Dutch nationality.
Bloem’s target audience are young to mid adults who want to slip away from the hustle and bustle of life, to sit down and enjoy good company in a relaxed unique setting with high quality drinks.
Bloem’s logotype uses a thick and thin serif font to bring a sophisticated refined appeal. Since the brand links to the Netherlands the spelling of bloom is changed to the Dutch spelling of flower. The arm of the E is replaced with an organic shape that is a portion of the brand mark.
Bloem’s brand mark is representational of a bee and a tulip flower. Since the ingredients of gin are natural, mainly being flowers and herbs, we chose a bee because of its correlation with flowers. The flower placed here is a tulip which is the national flower of the Netherlands.
Bloem’s tag line is not only a play on words but also an encouragement to its consumers. We wish to not only provide high quality gin, but to also inspire our consumers to continually grow and flourish within their own lives.
Bloem’s Signature has a well organized sophisticated layout. The brand mark is placed next to the “B” with the tag line neatly placed under the logotype.
Bloem’s palette consists of rich sophisticated hues that provide a luxurious color scheme while reminding them of the refreshing floral flavor of gin.
Playfair Display is Bloem’s chosen typeface. The serif font brings an elegant sophistication with its dramatic thick and think lines.
Trade Gothic is Bloem’s secondary typeface. This thin, delicate san serif helps to contrast against the sophisticated Playfair Display and brings a modern refreshed look. This text is used for text that requires easy legibility.
Bloem’s pattern was created with the floral inspiration of the juniper berries and demonstrates an enchanted flow while the colors reflect a sophisticated and luxurious feel.
Bloem’s imagery provides a rich alluring sensation. It enchants the viewers into curiosity with its moody yet warm hues.
The contact card demonstrates to consumers at first glance the sophisticated luxury that the brand stems from. The pattern brings an elegant flow while the color provides a deep green background that lets the vines and logo confidently stand on their own.
Here is an example of Bloem’s stationery set being sent to a recent addition of Bloem’s member club called, Tuin. Tuin in Dutch means garden and at Bloem we are inspired not only by flowers but by the people who reside in our garden and inspire us everyday.
Bloem’s storefront has an intriguing chic look at first glance. The tag line being placed largely brings a curiosity to new customers and the cozy lighting helps to let them know of the intimate and luxurious setting.
The large ad for Bloem targets the ingredients used and helps to show the refreshing qualities we use in our beverages. The imagery provides a moody yet warm and alluring aesthetic to again create a curiosity for new consumers while retaining a sophistication.
The ingredients have been placed inside the bottle to conceptually show consumers what exactly Bloem uses when creating our cocktails and gin.
The digital portion of Bloem allows for consumers to research cocktails, reserve for small to large parties, and further understand Bloem’s mission to providing the most unique and refreshing gin cocktails in Kansas City.
The phone application for Bloem is a smaller, responsive version of the desktop site.The easy to navigate application brings a refreshing and easy way to reserve and research more information about Bloem.
The bottle for Bloem is a tall slender bottle in order to stand out amongst the rest of the liquor bottles. It provides a sophisticated, luxurious look with its smooth white label and upscale finish.
The label has a gold wax seal on the front that holds a rosemary branch. The back of the bottle has the brand's tagline etched as well as the brand mark. Since the bottle and liquid is clear, we made the label double sided with the brand's pattern placed on the back.
Interior of the brand's book.
Interior and cover of the brand book.
The entirety of the brand book can be viewed here