The objective was to create the 2019 look for TypeCon in Los Angeles with the theme as "Babel". I chose this color palette because of the dusty earth tones of the California landscape and for their non trendy commercial approach that is typical in advertisement. I brought in a pop of pink with a visual transparency of desert dirt to reiterate the location and create a way-finding visual. The products produced reflect that branding and are worked through various mediums.
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![](https://format.creatorcdn.com/7d003a6a-8dcc-467c-a4a8-9647012b682e/0/0/0/0,0,3435,2576,3435,1200/0-0-0/af4a4998-f214-45e4-b8d8-e6249f1d01c7/1/1/Type_Con_Instagram.jpg?fjkss=exp=2041256110~hmac=650d8aa0432b161eaca24a97b6ce3e510653c50cd9bc2fa1e2edc5164bc8d02a)
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